How to check where your custom sender name works
Open Brand Kit and look at Supported Countries: your custom sender name (alphanumeric sender ID) is used in the green countries, not in the red ones. An alphanumeric sender ID is a name made of letters and numbers, like "YourBrand", shown on the phone instead of "CartBoss".
Before you begin
- A brand is a monthly subscription. The price is on the pricing page.
- Brand Kit opens the brand form only when your organization has a payment method (see How to add funds, turn on auto reload and download invoices in CartBoss) and a complete company profile (see How to add your company details and VAT ID for CartBoss invoices).
Check the countries for your sender name
- In your CartBoss dashboard, click Brand Kit in the left menu, under Websites.
- No brand yet? Click Set up your brand. Already have a brand? Click the pencil button next to it.
- Look at Supported Countries. Each country has a colored label:
- Green (Supported): your texts arrive from your sender name.
- Red (Unsupported): custom sender names aren't available there, so your texts arrive from "CartBoss".

The list in Brand Kit is the current one. Phone networks change their rules from time to time, so check it there instead of relying on a saved or printed list.
What your customers see in each country
| Sender on the phone | Links in the text | |
|---|---|---|
| Green country, Active brand | Your sender name | Your branded short links |
| Red country, Active brand | CartBoss | Your branded short links |
| No Active brand | CartBoss, and the text starts with your site name, like "DemoStore: Hello Janeā¦" | The default short links |
With an Active brand, the text does not start with your site name, in any country. So in a red country your customers see neither your sender name nor your site name. Mention your store in the message itself if you sell to red countries. To change the site name, see How to change the sender name of your CartBoss texts.
Questions
Why do some customers still see "CartBoss" as the sender?
They are in a red country, where custom sender names aren't available. Your texts still go out there, with your branded short links.
Can I turn on my sender name in a red country?
No. Brand Kit has no setting for this. If a country matters a lot to your store, write to support@cartboss.io.
A country turned green after I ordered my brand. Does my brand use it?
Your brand is registered for the countries that were green when you ordered it. Write to support@cartboss.io to ask about a country that was added later.