How to use your own subdomain for links in CartBoss texts
For branded short links on your own subdomain, pick Custom subdomain when you order a CartBoss brand, then add a CNAME record at your domain provider. It comes with a brand, which is a monthly subscription (see the pricing page).
Before you begin
- You can choose a custom subdomain only while you order a new brand. It can't be added to a brand you already have.
- Brand Kit needs a payment method and a complete company profile (see How to add your company details and VAT ID for CartBoss invoices). See How to set up a brand (your own sender name and links) in CartBoss.
- You need a login to your domain provider, where your domain's DNS settings are managed.
- Pick a subdomain you use for nothing else, for example sms.yourbrand.com.
Choose your subdomain in Brand Kit
- In your CartBoss dashboard, click Brand Kit in the left menu, under Websites.
- Click Set up your brand, or Add new brand if you already have one.
- Type your Sender Name. The Short URL choice stays grey until you do.
- Under Short URL, choose Custom subdomain.
- Type your subdomain, for example
sms.yourbrand.com. It must have at least three parts and must not start withwww. - Write down the three values in the IMPORTANT : Add CNAME record to DNS! box: HOST, VALUE and TTL.
- Finish the rest of the brand form and click Order brand.

Add the CNAME record at your domain provider
A CNAME record points one domain name to another. Here it points your subdomain to CartBoss, so your links open.
- Log in to your domain provider and open the DNS settings of your domain, for example yourbrand.com.
- Add a new record and choose the type CNAME.
- Host (some providers call it Name): your subdomain. Many providers want only the first part, for example
sms, and add yourbrand.com by themselves. - Value (some providers call it Target or Points to):
cname.cartboss.io - TTL:
3600(one hour). If your provider has no such field, keep its default. - Save the record.
Add the record right after you order, before your brand becomes Active. Without it, the links in your texts won't open.
Check that it works
CartBoss does not check your DNS: there is no status or verify button in Brand Kit. Check it yourself:
- Wait until the change has spread. This usually takes minutes, sometimes a few hours.
- Look up your subdomain in any free online CNAME lookup tool. It should point to
cname.cartboss.io.
Once your brand shows Active in Brand Kit, the links in all texts from its stores use your subdomain.
The links in my texts don't open
Almost always the CNAME record is missing or wrong. Check these at your domain provider:
- The record exists and its type is CNAME, not A or TXT.
- The value is exactly
cname.cartboss.io, with no typo and nothing added. - The host is not doubled. If your provider adds the domain by itself, typing the full name gives sms.yourbrand.com.yourbrand.com. Type only
sms. - No other record uses the same subdomain. Delete or rename it, so only the CNAME record is left.
Fixed it and still no luck after a few hours? Write to support@cartboss.io with your subdomain.
Questions
Can I add a custom subdomain to the brand I already have?
No. The short URL is fixed once you order a brand. Only its sites can change. Write to support@cartboss.io if you need a different one.
Can I use my main domain or www?
No. Use a subdomain with at least three parts, like sms.yourbrand.com. It must not start with www.
What does "Domain already exists. Choose different domain or brand name" mean?
Another brand already uses this subdomain. Choose a different one.
What does "Not a valid domain." mean?
The subdomain has a typo or is not a full name like sms.yourbrand.com. Only letters, numbers, dots, hyphens and underscores can be typed.
Is there an easier option?
Yes. Choose Branded subdomain under Short URL. Your links then look like yourbrand.cbgo.co/…, and there is nothing to set up.